On June 19, 2017, Bridgestone (China) Investment Co., ltd. held a launch event for the new brand of truck tire "ZONECROSS" in Shanghai. The launch of the new brand "ZONECROSS" has further improved the product line of Bridgestone (China) after BRIDGESTONE and FIRESTONE, the existing two truck tire brands in Bridgestone. 　　ZONECROSS series tire was researched and developed in 2015 and is a brand developed by Bridgestone (China) for Chinese users. In this conference, Bridgestone said they will push out a total of 8 new products from August. According to the road condition, the application scope of the tyre is divided into two areas by Bridgestone: "excellent" and "broad" Bridgestone divides the tyres into 2 areas: "excellent" and "extensive". The new brands ZONECROSS has done well in every road conditions.