It is reported that many enterprises,which product tires, carbon black, steel cord, rubber auxiliaries and synthetic rubber are listed as key support object, among which there are 6 tire enterprises. 　　Shandong focus on cultivating several brands, including Triangular Tires, linglong Tires, Jinneng Technology (carbon black), Chambroad Holding (synthetic rubber) and so on. Distinctive tire brands includes Wanda Holding Group, Double Star Group, Chengshan Group, Hixih Rubber Industry Group , as well as MESNAC (tire production equipment), Shandong Snton Group (steel cord), Sunsine Chemical (rubber additives) and other related industy enterprises.
　　The goal is to reach the top 500 world valuable brands ，50 companies enter the top 500 Chinese valuable brands, In the subdivision, and cultivate 100 leading brands in subdivision field  by 2020.