Yokohama Rubber Company will launch ADVAN NEOVA AD08R, a street sports tyre, for the European market. The Company plans to gradually make the tyre available in 31 sizes, ranging from 185/55R15 82V to 255/30R19 91W. A re-engineered version of the ‘ADVAN NEOVA AD08R’, the new tyre has been fine-tuned to meet Europe’s ECE R117-02 S2WR2 regulation and raise its environmental performance. The ‘ADVAN NEOVA AD08RS’ uses a new compound that reduces rolling resistance. The new tyre achieves an excellent handling and low fuel consumption that will fully satisfy driving enthusiasts craving for speed & fun, claims the company. 　　The ECE R117-02 is an international standard established in June 2010 by the UNECE (United Nations Economic Commission for Europe) that stipulates technical requirements for tyre noise, rolling resistance and wet grip performance.
　　Yokohama Rubber has established its hobby tyre strategy as one of core elements of the broader consumer tyre strategy included in the Company’s three-year medium-term management plan, Grand Design 2020 (GD2020), implemented from 2018. In line with its hobby tyre strategy, the Company is accelerating the development of new products and expanding the size lineup of existing products suitable for use with various types of hobby vehicles, from race cars to classic cars.